Shopping through
social media has taken the world by storm, it's kind of a combination between social
media and e-commerce and ever since retailers started utilizing social media
sites to promote for their products and services it has been like a global movement
towards buying most things online through sites such as Facebook, Pinterest, Instagram
… etc.
There are
many benefits that come from using social media sites to buy online:
1. Finding the products you need is much easier when you look
it up in the Internet rather than walking from a store to another.
2. You can compare prices between different dealers and buy
products that match your budget.
3. You can compare between products themselves and check the
different features on them from different dealers.
4. Check for product reviews and recommendations from people
around the world who have tried the products before.
5. While searching for the things you want to buy you might discover
new products that you might like.
The meaning of social shopping has evolved massively from a
brand to have a Facebook page or a twitter account to much more than that. Now people
can go to their favorite brands Facebook pages and order things online easier
than ever.
Pinterest is becoming even more popular than Facebook when it
comes to the best social shopping sites. It's mainly known as a social-bookmarking site that allows you
to create boards in your account nicely and neatly and then "repin" in the picture
that you like on the timeline in whatever board of yours you wish, and it gets
saved there . Retailers use these boards to categorize their items in
boards and add their product info and ways to contact them.
Another popular way of social shopping is done by Instagram,
as recently a new way of shopping through it has been introduced which is a
website called Hashbag, and what it does is that it collects all of the photographs of stuff for sale
into one place making it easy to find whatever you’re looking for by hashtags that are very well organized. In our society Instagram in
particular is becoming a big part of the market a lot of business are only based
on their IG accounts which are successful and people are finding it easy to
search for whatever they need especially that the sellers offer the widest
range of products that can ever be offered in one place.
Social shopping is a win win business
for both consumers and sellers, everyone benefits as they are easy to communicate through
and save time, energy, and even money sometimes..who knows it might soon replace traditional shopping and take over!
